European Night Without Accident - RESULTS
Road Safety Institute “Panos Mylonas (RSI – http://www.ioas.gr/, www.rsi-panosmylonas.gr) has organized with great success for the first time in Athens the event “European Night Without Accident” on Saturday night, October 22 2007, in cooperation with the “Responsible Young Drivers” (RYD) of Belgium, presenting to the young people that drinking and driving do not match.
The event took place in 3 nightclubs of Athens, AUTOKINISI, ENVY and The HALL, having a great impact on the Greek public consisting mainly of young people.
The main cause for this action was that the consumption of alcohol and high speed are the basic causes of traffic accidents in our country, as in the rest of Europe. Especially on Saturday night there is a triple number of fatal traffic accidents.
About 25 volunteers in the 3 nightclubs were present during the night to motivate young people not to consume alcohol in the case of being the “designated” driver. The help of the Traffic Police of Attica was significant by training the RSI volunteers how to use the breathalyzers that were disposed to the Institute, after a request by RSI, for the needs of the event.
More than 500 young people, driving their own vehicle, have promised not to consume any alcohol and worn a bracelet in order to commit themselves and have a friendly breathalyzer test by exiting the nightclub. The young people that did not keep their promise did not take the presents donated by RSI to those that passed the test. There were many conscientious young people that came by means of Public Transport with the intention of consuming alcohol and returning back home with safety.
For the success of this event many Organizations have willingly contributed, as the Institute of Greek Transportation Engineers, BP Hellas SA, Attikes Diadromes and Attiki Odos and also the Sound Audio Engineering Laboratory which has produced the video clip of the presentation of the event in the nightclubs.
The awareness campaign has been promoted by the communication sponsors, SKAI and MAD (TV & Radio), and the production of the TV and Radio spot was offered by Ashley & Holmes and Le Spot Productions respectively.
For more information please contact RSI Panos Mylonas
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